Recently, I was told by my talented friend Pendar Yousefi in Toronto that he has created a new fashion line by the name of Xerxes Alliance. The collection looks interesting, easy to wear and very very hip. God knows Iranian fashion has had its share of drama so please support the young artists who are making such amazing and simple fashion statements.

About Xerxes Alliance Xerxes Alliance is a unique fashion label that tells a story through its collections. Each new season unveils new chronicles from the Xerxes Alliance saga, with each design echoing a story element. Xerxes Alliance is the brainchild of designer Pendar Yousefi (Legofish). Known for his elegant use of Persian motifs, Pendar's inspiration comes from traditional designs, mythological references, and ancient patterns - especially Achaemenid art.Through its unique and trendy collection, Xerxes Alliance strives to share the beauty and glamour of Persian art with the world.